Why we started using QR codes on our business cards

We all use them. QR codes (Quick Response codes) are information mini-buses that can connect phones to the internet, and vice versa, allowing users to scan a QR code with their phones to access online maps, phone numbers, web pages, and more.

When used in business, they can be quite effective. Let's have a quick peek at why we chose to implement QR codes on our business cards, and how you can too.

Boosting Online Interaction And Conversions

Most of us are online every day. Whether we're checking email, browsing social media, or searching for something on the internet, we're constantly tapping on our phones and tablets.

And why shouldn't we be? The internet is a goldmine of information, and with the right guidance, we can have complete control over the type of knowledge we want to access. As a business owner, digital marketer, or marketing consultant, you can use this to your advantage.

You can use the internet to find the phone numbers of the customers you've obtained so far. You can compare them to your own customer database and see what additional information you can find about your most precious clients.

What's more, you can use the internet to find the phone numbers of your competitors. If you want to get ahead in your business, you have to be searching for ways to interact with your customers and potential customers.

QR codes can help you do that. In addition to phone numbers, they can hold website addresses, email addresses, social media handles, blog posts, and more.

So, if you're looking for a way to engage your audience, consider using QR codes on your business cards. Doing so can help you connect directly with clients, promote your services, and determine the effectiveness of your marketing efforts.

It's A Short And Simple Way To Link To Different Websites

Imagine you're standing in front of a brick and mortar store, looking to purchase a gift for a friend or relative. Your friend suggests a chocolate fountain and you're transported to the website of a renowned chocolate company.

Now, what if we told you that this gift required you to navigate to another site, where you had to make another purchase before you could continue? Chances are, you'd be turned off, right?

Enterprises and businesses use web addresses and websites for a reason. Although this doesn't have to be the case, using them makes it a little easier for the recipient to navigate. Entering the web address into the address bar of a browser takes the hassle out of getting there. If a link is broken or no longer active, a user can still access the content they came for; whereas, if the URL directly points to an error page or a dead end, they may give up and navigate to a different site.

With QR codes, you can create a short and simple web address that will allow your audience to quickly navigate to your website or key service pages. This can improve the likelihood of establishing a connection with your audience and encouraging them to take further action.

More Than Just A Marketing Tool

While QR codes can be used to market your business, they can also have a host of other applications. Let's have a quick look at a few more ways you can use them.

• Product Search: With the rise of the consumer-led review, customers have more power than ever over the type of products they purchase. This makes it much easier to find what they want. If a customer scans your product images with their phone, you can train them to also enter their product details into the barcode, like the name of the company, the model number, and the price. When they scan a product, it will show up along with all the associated information. If the link to the product is broken or the information is incorrect, the customer will still get the benefit of finding what they're looking for. This can boost your product search rankings, driving more people to your website.
• Order Tracking: In this day and age, business users can no longer afford to ignore the power of online marketplaces. Being able to track orders and deliveries is now a necessary evil. However, it can be extremely time-consuming to hunt down all the emails and paperwork that go along with each order. QR codes offer the perfect solution to this problem. With a barcode, you can simply enter the order number, and the URL for the order will be displayed. If you want to update your order, you can do so, as easy as texting the order number to the phone number you find on the card.
• Documents And Research: We're all aware of the usefulness of having access to a computer and the internet. However, sometimes it's not practical to have a fully operational PC or Laptop everywhere you go. If you're looking for an easy way to keep important research and documents organized, consider using QR codes. Not only do they allow you to keep all your important information in one place, but they also make it much easier to find what you need when you need it. Need to find a research paper to back up a particular argument? Simply look up the topic and the first couple of results will almost always be the ones you're looking for.

QR codes are extremely useful tools that can benefit your business in many ways. With a little planning and research, you can see how they can help you improve your marketing efforts and how your customers or potential customers can benefit from interacting with them.